Castrol India launches new EDGE range with TVC featuring Shah Rukh Khan
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In a strategic decision, Castrol India onboarded Shah Rukh Khan as brand ambassador earlier this year and in collaboration with the super star, the company relaunched Castrol EDGE. This marks a significant shift in the brand positioning narrative from a protection-oriented lubricant brand to a performance-driven brand. These decisions also highlight Castrol India’s focus on advertising and marketing initiatives to drive product sales and expand national reach. In a chat with Storyboard18’s edito
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In a strategic decision, Castrol India onboarded Shah Rukh Khan as br…
2K viewsJun 16, 2024
FacebookCNBC-TV18
In a strategic decision, Castrol India onboarded Shah Rukh Khan as brand ambassador earlier this year and in collaboration with the super star, the company relaunched Castrol EDGE. This marks a significant shift in the brand positioning narrative from a protection-oriented lubricant brand to a performance-driven brand. These decisions also highlight Castrol India’s focus on advertising and marketing initiatives to drive product sales and expand national reach. In a chat with Storyboard18’s edito
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In a strategic decision, Castrol India onboarded Shah Rukh Khan as br…
499 viewsJun 16, 2024
FacebookCNBC-TV18
Today on The Bombay Journey powered by Castrol Magnatec we have the beautiful & talented Yami Gautam with us! Lots of conversations, lots of laughter! Watch the video now! Tata Motors Cars | Mashable India
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Castrol EDGE's latest campaign has revitalised engine oil ads. It has Shah Rukh Khan
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