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IKEA nos da una clase magistral de jerarquía visual en sus productos de alimentación. ¿Nombres impronunciables, una tipografía super sencilla y el logo casi invisible? No, no es un error. Es una estrategia genial, digna de comentar. En este vídeo analizo cómo el uso del espacio negativo y una jerarquía inversa logran algo imposible ...
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