How To Create A Good Brand.
1:10
YouTubeJames Smith
How To Create A Good Brand.
How do you create a good brand? You don't try. People think a brand is a logo. The marks, the word, the icon - and you've got to get it perfect. Rubbish. Look at some of the biggest brands in the world. A couple of letters. That's it. Someone much smarter than me once described a brand as a container. The logo is merely the container - it's ...
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