Before Super Bowl, Coors Light creates commercial to trigger dreams of a beer ad
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1.1M views · 64K reactions | In 1996, U.S. Marine vet R. Lee Ermey appeared in a Coors Light commercial with John Wayne. Wayne had been dead for 17 years but was inserted into the spot using clips from the 1966 film CAST A GIANT SHADOW. The commercial boosted Coors Light sales by 10%. #ThrowbackThursday | U.S. Naval Institute | Facebook
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For the first time in 12 years, the “chill train” is making an appearance in a Coors Light ad — and this time, LL COOL J is its conductor. Watch that ad and more during #SBLVIII on Sunday, February 11 on CBS and Paramount . | CBS Mornings
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