What Is Buccal Massage? Buccal massage (also called intraoral massage) involves massaging pressure points inside the mouth to stimulate the muscles and ligaments in the buccal fat pad (between the cheeks and the jowls) to tighten and contour the area. When done regularly, this procedure can provide similar results to those of dermal fillers, but without the needles and potential side effects. The treatment typically involves massage of other facial areas as well. When facial muscles stiffen due