Steve Magnante breaks down this amazing 1954 Mercury Monterey Convertible that will be auctioned off by Richmond Auctions Oct 24-25. You can register at bid.richmondauctions.com. Here is a description of this lot: By bridging the market gap between Ford's 'everyman' product lineup and the very upscale Lincoln brand, Mercury began carving a niche for itself in the mid-1950s. This gorgeous 1954 Monterey Convertible is a great example. Many Mercury models of 1952-1954 shared many basic similarities