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adidas Plans On Selling Their Remaining Yeezy Sneakers
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Adidas experienced an 85 percent boost in sales after selling off discontinued Yeezy sneakers, saving the brand from a bigger loss of $764 million. Even after posting a loss of over $491 million in the second quarter, Yeezy sales helped soften some of the financial impact. Kanye West's Yeezys are still a big moneymaker for him, as he reportedly earned $25 million in just 24 hours from adidas during "Yeezy Day 2023." The first of three planned drops for the event saw a huge success, with over 682
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