The dial is known as the face of the watch. At #Rolex, in-house experts create dials that shine with spirit and vitality, springing to life as light falls across their surface. Exclusive dials, with unique designs or crafted from rare materials are presented on the new versions of the Oyster Perpetual #CosmographDaytona and #Datejust 36. #WatchesandWonders2021 Discover more on.rolex.com/newdials | ROLEX
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What makes a Rolex a Rolex? It’s not the wheels and cogs. It’s not the steel we shape nor the gold we forge. It’s not the sum of every single part that we design, craft, polish and assemble with countless skills and constant care. It’s the time it takes. The numerous days and months that are necessary until we can print this single word on each individual dial leaving our workshops: “Superlative”. It’s the mark of our autonomy, responsibility and integrity. This is all we make, but we make it al
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A time to celebrate. In 2023, Rolex lifted the veil on aspects of its watchmaking know-how to reveal what makes its watches truly unique: its superlative quality in terms of precision, waterproofness, autonomy, robustness, simplicity, fine workmanship and durability. The brand’s commitment to innovation, to push beyond the limits, is based on unrivalled ingenuity and technical skill. Discover more on.rolex.com/watchmaking__ #Rolex #Watchmaking #Perpetual | ROLEX
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New watches for new horizons. This year, our creations redefined what should be expected from the finest watchmaking. Not only beautiful craftsmanship or exquisite design, but innovation at its peak. The kind that is driven by the will to do things better, more efficiently and more durably. The kind that opens new avenues to explore for years to come. Discover more on.rolex.com/Novelties #Rolex #WatchesAndWonders2025 | ROLEX
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Excellence is a perpetual challenge. On 27 March 2023, Rolex is unveiling its latest creations. #Rolex #WatchesandWonders2023 | ROLEX
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When the iconic meets the unexpected. New watches unveiling on 9 April 2024. #Rolex #WatchesandWonders2024 | ROLEX
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New watches 2025: a fresh look at some of our iconic models. Discover more on.rolex.com/NewWatches #Rolex #WatchesAndWonders2025 | ROLEX
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