The #1 reason restaurants fail isn't bad service or location—it's ignoring what people actually want to eat! Most restaurants fail because they don't achieve "menu-market fit"—offering what people in their area are actively searching for. Here's a free market research hack: Use Google's Keyword Planner tool to see exactly how many people in your city search for specific cuisines and dishes each month. For example, if you're planning an Italian restaurant in Santa Monica, you can see precise mont