We’ve been shaping sound for over a century—long before Broadway danced under neon lights, and long after the party’s over and the amps cool down. We rolled into Nashville 50 years ago with sawdust on our boots and a heart full of songs, and were welcomed with open arms. Since then, we’ve been building dreams out of mahogany and maple, one guitar at a time. Not in some factory—in a craftory. A place where people matter. Where hands matter. Where wood listens and where every detail tells a story.

15K views · 260 reactions | In the fall of 2020, Gibson unearthed an unmarked reel while digging through vault archives. Intrigued by the discovery, Gibson TV producers took that reel and had it digitally remastered. The footage you are about to see was shot at Gibson's Factory in 1967. It has never been seen until now. Watch the FULL video here: https://youtu.be/3-zOaOYB120 #gibson | Gibson | Facebook