Amtrak Launches Marketing Campaign Inviting Travelers to "Break the Travel Quo"
Amtrak Launches Marketing Campaign Inviting Travelers to "Br…
Sep 14, 2017
prnewswire.com
When Amtrak began its services on this day in 1971, it began an ambitious marketing campaign to revive and modernize passenger rail travel in the United States. Because people preferred traveling in cars and planes, Amtrak emphasized convenience and comfort so they can attract travelers toward taking trains again. This mission was also reflected in their tagline, “We’re making the trains worth traveling again.” The name “Amtrak,” a portmanteau of “America” and “track,” was meant to embody a fres
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Amtrak TV Spot, 'Here for You'
Amtrak TV Spot, 'Here for You'
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iSpot.tv
Learn all the ways we can personalize your journey: https://www.amtrakvacations.com/trip-planning/customize-your-rail-trip?utm_source=facebook&utm_medium=sm&utm_campaign=jan25 | Amtrak Vacations
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#amtrak #nextgenacela #advertising | Meredith Parrish
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