Feb 5, 2024 · Leading heavy equipment manufacturer Komatsu has signed a multi-year deal with Williams Racing to become the Principal Partner of the British team from the start of the 2024 FIA Formula One World Championship (F1) season.

Feb 27, 2024 · Komatsu has signed a multi-year deal with Williams Racing to become the Principal Partner of the British team from the start of the 2024 FIA Formula One World Championship (F1) season. Komatsu was a key partner of Williams Racing in Formula One during the 1980s and 1990s, a period of abundant success for the team.

Williams Racing drivers Alex Albon and Franco Colapinto learned the difference between Formula One racing cars and colossal mining equipment when they learned to operate machines at Komatsu’s Arizona Proving Grounds.

Williams Racing has today unveiled the team’s new livery for the car that will be driven by Alex Albon and Logan Sargeant in the upcoming 2024 FIA Formula One World Championship.

Feb 5, 2024 · Komatsu is the latest partner to join the team’s long-term mission to return to the front of the grid. In recent days the team also welcomed data platform provider VAST Data as an Official Partner as Williams continues to build momentum heading into 2024.

Komatsu engaged rEvolution to provide sponsorship consultancy and strategic direction from the outset of the process; the agency will now be retained by Komatsu to help the brand activate its exciting new partnership throughout the 24-race FIA Formula 1 World Championship.

Aug 1, 2023 · Komatsu has signed a multi-year deal with Williams Racing to become the Principal Partner of the British team from the start of the 2024 FIA Formula One World Championship (F1) season. Komatsu was a key partner of Williams Racing in …

NEW YORK, February 05, 2024--Leading heavy equipment manufacturer Komatsu has signed a multi-year deal with Williams Racing to become the Principal Partner of the British team from the start of...

Feb 29, 2024 · Komatsu has signed a multi-year deal with Williams Racing to become the Principal Partner of the British team from the start of the 2024 FIA Formula One World Championship (F1) season. Komatsu was a key partner of Williams Racing in Formula One during the 1980s and 1990s, a period of abundant success for the team.

Dec 28, 2024 · Williams Racing drivers Alex Albon and Franco Colapinto, along with team principal James Vowles, traded their sleek Formula One cars for the colossal machines that power the mining industry on a visit to Komatsu’s Arizona Proving Grounds, where they learned to drive a truck that’s as tall as a two-story house and an excavator with […]