Feb 5, 2024 · Leading heavy equipment manufacturer Komatsu has signed a multi-year deal with Williams Racing to become the Principal Partner of the British team from the start of the 2024 FIA Formula One World Championship (F1) season.

Williams Racing drivers Alex Albon and Franco Colapinto learned the difference between Formula One racing cars and colossal mining equipment when they learned to operate machines at Komatsu’s Arizona Proving Grounds.

Feb 27, 2024 · Komatsu has signed a multi-year deal with Williams Racing to become the Principal Partner of the British team from the start of the 2024 FIA Formula One World Championship (F1) season. Komatsu was a key partner of Williams Racing in Formula One during the 1980s and 1990s, a period of abundant success for the team.

Feb 5, 2024 · Komatsu is the latest partner to join the team’s long-term mission to return to the front of the grid. In recent days the team also welcomed data platform provider VAST Data as an Official Partner as Williams continues to build momentum heading into 2024.

Feb 5, 2024 · Hosted at PUMA’s flagship store on Fifth Avenue, the event not only showcased the car’s vibrant new design but also marked the announcement of a principal partnership with Komatsu. This alliance rekindles a historic relationship from the ’80s and ’90s, promising to blend heritage with innovation on the track.

Williams Racing has today unveiled the team’s new livery for the car that will be driven by Alex Albon and Logan Sargeant in the upcoming 2024 FIA Formula One World Championship.

NEW YORK, February 05, 2024 -- (BUSINESS WIRE)--Leading heavy equipment manufacturer Komatsu has signed a multi-year deal with Williams Racing to become the Principal Partner of the British team...

With an almost unrivalled heritage of engineering and racing F1 cars and unforgettable eras that demonstrate it is a force to be reckoned with, the British squad boasts 16 F1 World Championship titles to its name.

Feb 18, 2024 · Japanese construction equipment giant signs multi-year deal with iconic British F1 racing team. KOMATSU have signed a multi-year deal with Williams Racing to become the principal partner of the British team from the start of the 2024 FIA Formula One World Championship (F1) season.

Feb 5, 2024 · Williams have released their brand new 2024 Formula 1 challenger with an incredibly confusing new sponsor featuring on its sidepod. Now sponsored by the company ‘Komatsu’ the team’s car will now feature the name of one of their biggest rivals while on track.