Netflix, generative AI
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Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs.
Netflix co-CEO Ted Sarandos revealed that "The Eternaut" made history in a sequence that showed a building in Buenos Aires collapsing.
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The Independent on MSNNetflix confirms using AI to help make ‘better and cheaper’ films and TV showsNetflix has used generative AI in one of its shows for the first time in a move to help make “cheaper” and “better” films and TV series.
The streaming company said it used the technology onscreen for the first time in an Argentine science fiction show.
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Netflix co-CEO Ted Sarandos. Photo by David Benito/FilmMagic. Netflix co-CEO Greg Peters also mentioned on the call that Netflix is incorporating AI into other aspects of its busi