Up to 59% of brand and retail executives say their organizations spend between 11% and 50% of their marketing and ad budgets on connected TV (CTV), according to new research from Retail TouchPoints ...
The CEO's of Macy's Inc., Bloomingdale's and Bluemercury answered big questions about the company’s strategy and future at ...
As consumers navigated economic uncertainty in 2024, their priorities and expectations evolved to center on value. However, industry players quickly learned that consumers’ definition of “value” ...
To begin to address returns holistically, retailers must ensure the right products are being targeted to customers and that ...