Christmas 2024 has seen brands differ between continuing trusted themes, trialling new ideas and venturing into new channels. Over six rounds, Ipsos has tracked the performance of 2024’s crop of ...

Nike is “shifting dollars” away from performance marketing to put into brand marketing as the business looks to tackle falling revenues. Additionally, net income was $1.2bn (£950m), down 26%, and ...

It’s almost time to close the door on 2024, but not before listening to The Marketing Week Podcast’s Christmas special and end of-year wrap-up. Hosts deputy managing editor Charlotte Rogers, managing ...

It’s the Christmas season and many households in the UK probably have a bottle of Baileys Irish Cream sat in their kitchen or ready to give as a gift. Whether it’s in a warming hot chocolate or over ...

All marketers need to be close to the customer, but this feels doubly true in broadcasting where the chance to lose a viewer is just a click of the remote away. This means customer insight takes on an ...

The government launched a consultation yesterday (17 December) with the creative industries and artificial intelligence companies around the use of copyrighted material in the training of generative ...

“People don’t want to be pushed a brand message anymore,” according to Dulux head of marketing, Samantha Balloch. She claims consumers want brands to build affinity with them via social media and it ...

Addressing the marketing industry’s persistent lack of diversity and inclusion is a collective effort in the opinion of Ash Schofield and Martin George. The Giffgaff CEO and former Waitrose customer ...

A year ago, we had perfect jobs at LinkedIn – fascinating work, great pay, and the stability we needed with small children and big mortgages. Then we saw something that made us walk away from all of ...

The end/start of the year is always a good time for looking both back and forwards. It is almost five years since we began the research for our book Brandsplaining – a research study of female ...

With many category-leading brands like Fairy, Ariel and Pampers in its portfolio, growing categories is vital for Procter & Gamble. The company combines consumer insight, innovation, advertising and ...

Sales of consumer goods products in-store grew faster than online sales in the four weeks to 30 November, as consumers took to shop floors to actively look for discounts. In-store sales grew by 5.7% ...