The UAE and KSA, GenAI app marketers sought to capitalise on the market buzz and increased their UA ad spend by 94 per cent ...

Crafted to resonate with the region's younger audiences, KFC Arabia and TBWARAAD have launched a new campaign to promote the ...

The Qatar Airways AI influencer offers a mix of travel content, cultural highlights, and behind-the-scenes insights.

With a career across four continents, Christian Fedorczuk has leadership experience across media, tech and creative ...

Dyala Badran will lead the Groupe’s content practice, overseeing strategy, innovation, and scaled delivery across platforms.

Headquartered in India and now in Dubai, Two99 aims to provide businesses with strategies and tools to adapt and succeed in ...

IWBD Advisory Board Chairwoman Ebru Tuygun on rethinking DE&I programmes to move beyond symbolic "nice-to-have" gestures.

Digital ad fraud such as ad stacking, domain spoofing, impression fraud, sophisticated bots and geo-masking techniques, need ...

The Creators HQ was officially launched with 100 members during the third edition of the 1 Billion Followers Summit 2025.

The merger will be rolled out for the two companies, Publicis Worldwide and Leo Burnett, over the next two months.

Disney+ MENA has launched a campaign to tie together Saudi storytelling with iconic entertainment options available on the ...

Here's the list of the best media agencies in the region for 2024, as judged by the Campaign Agency of the Year Middle East ...