Valentine’s Day has always held a special place in my heart,” Rosé said in a statement. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday.

Rosé, a global star most known for her position in K-Pop girl group BLACKPINK, stars in a flirty Valentine's Day campaign from Kim Kardashian's SKIMS. The pop star's ad comes on the heels of her debut album,

Skims’ highly-anticipated Valentine’s Day Shop is back with Blackpink’s Rosé at the forefront. With well over 100 limited-edition styles across intimates, pajamas, loungewear, clothing and lingerie, the collection is filled with an assortment of thoughtfully designed basics and statement pieces for every body and occasion.

Blackpink’s Rosé has collaborated with Kim Kardashian's loungewear brand for its 2025 Valentine’s Day collection.

Come up to the “APT.” because things are about to get steamy — K-pop star Rosé is the face of Skims’ latest Valentine’s Day campaign. Rosé’s collection is love at first sight, with the singer showing off limited-edition pieces of ‘romantic and cute’ intimates,

Kim Kardashian is about spreading the love on Valentine's Day, and she's doing it with her newest collection. Honoring the campaign is BLACKPINK's Rosé, as she captures the sweetness and auratic feeling of the holiday.