The Lebron 21 has design and colorway flexibility, and Nike has been sure to maximize that. This latest scheduled release ...

The world of football is always abuzz with fresh beginnings, and KALMEI Sports has taken a significant step by establishing in-depth strategic cooperation with Guangzhou Dandelion Football Club. This ...

Puma is reporting that it has signed an official agreement with the most-watched football league in the world, which the company said in part of the company’s strategy to elevate the brand and ...

SPORT has you covered for all the latest football news after a jam-packed week of football. Thomas Tuchel is naming his first ...

Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...

A week prior to the announcement Nike had already made it clear that its future is female by unveiling the brand’s first ...

CHELSEA fans’ miserable 2025 has continued after they were left disappointed with the leaked design of their home kit for ...

British media reports indicate that the deal between Adidas and LFC is a five-year agreement worth over £60 million ($77.4 ...

Liverpool has just announced signing a multi-year kit deal with Adidas. They won't be renewing their contract with Nike. In ...

The Premier League club announced the multi-year reunion by calling Adidas "synonymous with success," noting previous ...

The new agreement covers all men's, women's and youth teams at the club. Liverpool did not disclose financial details of the ...

Liverpool have announced a new multi-year kit deal with Adidas. The sportswear giant will take over when Nike’s five-year contract expires this summer. Liverpool were previously with Adidas from 1985 ...