The Lebron 21 has design and colorway flexibility, and Nike has been sure to maximize that. This latest scheduled release ...

The world of football is always abuzz with fresh beginnings, and KALMEI Sports has taken a significant step by establishing in-depth strategic cooperation with Guangzhou Dandelion Football Club. This ...

Puma is reporting that it has signed an official agreement with the most-watched football league in the world, which the company said in part of the company’s strategy to elevate the brand and ...

SPORT has you covered for all the latest football news after a jam-packed week of football. Thomas Tuchel is naming his first ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...

A week prior to the announcement Nike had already made it clear that its future is female by unveiling the brand’s first ...

Liverpool's hopes of agreeing new contracts with Mohamed Salah and Virgil van Dijk have been boosted by the terms of their new kit deal with adidas.

Liverpool will be one of only a handful of sides who will get the Adidas Trefoil logo on their third kit next season.

CHELSEA fans’ miserable 2025 has continued after they were left disappointed with the leaked design of their home kit for ...

British media reports indicate that the deal between Adidas and LFC is a five-year agreement worth over £60 million ($77.4 ...

Liverpool’s Adidas Deal and What It Means for Trent Alexander-ArnoldTrent Alexander-Arnold’s future has been one of the great ...