After the June “live” periods, the conversation surrounding who the top prospect was in the Class of 2026 was a lively one. July was supposed to help sort it out. Well, one month later, it’s even more ...

A tradition since 2010, the "Aunt Pearl" colorway returns to the Nike KD 18. Check our Sneakers news for more upcoming ...

We view Puma as a leader in global sportswear, but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Caitlin Clark Jordan Brand Jerseys Are 50% off at the WNBA Store originally appeared on Athlon Sports. The Arena Media Brands ...

On 'Daily Variety' podcast, Tatiana Siegel dishes on her profile of Trump-loving Superman alum Dean Cain; Brian Steinberg on upfront TV ad sales.

Nike has released a new Georgia Bulldogs running shoes ahead of the 2025 college football season.

Boston Celtics star Jayson Tatum appeared to be "moving really well," while at Chris Paul's camp in Las Vegas, a scout tells Heavy Sports.

The Nike Kobe 6 Protro “3D Hollywood” drops March 1, 2026—bringing dizzying visuals and elite performance to the league’s ...

Coming out of the grassroots season, our annual scouting series goes position-by-position and league-by-league to break down the best 2026 prospects in the country.

One of Michael Jordan's classic "Chicago" colorway returns to the Air Jordan 13, anticipated to release Spring 2026.

Michael Jordan’s Nike royalties in 2025 remain unmatched—here’s a full breakdown of the GOAT’s sneaker empire.

LeBron dropped some fire kicks during the NBA season, and just previewed the highly anticipated Nike LeBron 23s.