Netflix used generative AI in its show "The Eternaut” to produce a complex visual effects scene reportedly 10 times faster than traditional methods.

Netflix used generative AI to create a scene in the sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs.

In a first for the streaming giant, Netflix has confirmed it used artificial intelligence (AI) to generate a major scene in its original sci-fi series The Eternaut. The admission came straight from co-CEO Ted Sarandos during the company’s Q2 2025 earnings call, and it marks a significant moment for the entertainment industry.