This article was originally published on www.si.com/college/auburn as Hugh Freeze Embracing College Football's NIL Landscape.

Lane Kiffin’s social media game is in mid-season form. The Ole Miss coach trolled Auburn and coach Hugh Freeze after the Tigers offensive coordinator Derrick Nix explained the dynamic behind how plays ...

Two years of bad losses and one bizarre offseason: the Hugh Freeze experiment is teetering at Auburn. This season could end ...

There's no question Auburn Tigers head coach Hugh Freeze is on the hot seat. How many wins will it take to cool it off in ...

The Auburn Tigers have not been good lately. 2024 was yet another 5-7 season, but many expect them to be better this year.

Hugh Freeze called out his players on Wednesday at practice for their lack of effort when the cameras aren't on them.

Will Hugh Freeze survive the 2025 season at Auburn? Signs are currently pointing strongly toward the answer being no.

Deuce Knight and Ashton Daniels bring different skill sets to the table. Which player would fit better at QB2?

Hugh Freeze didn’t seem happy when he sat down at the podium for Wednesday afternoon’s news conference. Auburn football had ...

Hugh Freeze is the first Auburn Tigers coach in 50 years to get a third season after back-to-back losing campaigns. It’s a ...

Hugh Freeze hit the ground running as Auburn opens fall camp even as the Tigers' coach takes the field knowing he will likely need surgery for prostate cancer.

Auburn coach Hugh Freeze addressed his relationship with Ole Miss coach Lane Kiffin at SEC media days in Atlanta ...