Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better ...

Andrew Associates, a certified woman-owned direct-marketing company, is celebrating its 40th anniversary this quarter. Founded in 1985 by Judith Knapp in Wilbraham, the company started in a […] ...

Paysafe Ltd, the Bermudian-incorporated specialised payments platform, has agreed to sell its direct marketing payment ...

Dotdash Meredith (DDM) is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory ...

UK-based payments platform Paysafe has agreed to sell the assets of its direct marketing payment processing unit, Paysafe ...

In our view, narrow-moat Ralph Lauren's completed restructuring puts it on solid footing as it navigates macroeconomic challenges. In response to poor inventory control and heavy discounting in years ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

JTS has acquired AM Solutions as part of its strategic growth plan. The company has also rebranded to reflect its expanded ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Paysafe (PSFE) has entered into a definitive agreement to sell substantially all assets related to its direct marketing payment processing ...

Paysafe (PSFE) agreed to sell its direct marketing payment processing business line, part of its effort to sharpen its focus ...

Betsy began her career as a Client Services Representative and soon transitioned into sales, where she honed her skills and ...