Before Cooper Flagg is likely taken as the NBA draft’s No. 1 overall pick, his apparel sponsor has created a holiday.

The next face of the Mavericks shined at Duke but started in Maine. Here's the story you don't know, dating all the way back to when he was 14 years old.

His Name, Image, and Likeness (NIL) earnings reportedly reached staggering heights, surpassing even his projected NBA rookie salary. During an interview with Bob Costas, sports journalist Howard Bryant revealed that Flagg's NIL earnings at Duke amounted to an astonishing $28 million.

In the lead-up to the draft, Flagg’s longtime trainer Matt MacKenzie RG.org reporter Mark Medina about how he’s preparing Flagg for the NBA, along with a story about his athlete’s unique competitive nature.

11 days remain until the first round of the 2025 NBA Draft, and the Dallas Mavericks hold the first overall pick for the first time since 1981. Despite people speculating otherwise that Nico Harrison may look to trade the pick, Dallas realizes the gift basket they were handed and plans on keeping the selection.

Flagg is the top player in this year's prospects as Matt Norlander offers up his one and only mock draft for 2025

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their basketball lineup.