"I've been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer," Paltrow quipped in a video released by the DataOps company July 25.

In her essay about the recent exposure of an affair on a Coldplay concert’s kiss cam, Ms. Schulman exhibits a common and troubling misunderstanding of the distinction between shame and humiliation.

The episode resulted in endless memes, parody videos and screenshots of the pair’s shocked faces filling social media feeds.