In today’s fast-paced and digitally-driven world, businesses must be equipped with the right tools and strategies to succeed.

Nigeria's OOH market is growing, with over 5,000 billboards spread across key cities like Lagos, Abuja, and Port Harcourt.

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Earlier this year, we spotted a new type of Google Ads campaign option named Search Max. Well, now it was spotted again, the ...

Tampa’s startup scene is growing fast, but success needs more than just new ideas. Why should Tampa startups invest in ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved ...

Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to ...

Simon Holmes a Court’s Climate 200 has spent more than $455,000 on social media ads over the past month but the businessman ...

Google has introduced a carbon emissions calculator for advertisers on Google Ads. The tool provides advertisers with first-party data reports on the carbon emissions of campaigns run via Google Ads.