For decades, Australian bootmakers have been fighting a $US50 billion giant for the right to call uggs, uggs – and losing.

After years of legal challenges between Australian manufacturers and American footwear giant Deckers Brands, UGG Since 1974 ...

Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a ...

UGG Since 1974 is in a David vs Goliath legal fight with a US-based company and they are tweaking their name to avoid any ...

An Australian Ugg boot manufacturer forced to change its name amid a bitter legal fight with a US clothing giant over its sheepskin footwear says it’s just the start of a shakeup of the market.

Todd Springthorpe from UGG Since 1974 said the brand was being sued by Deckers Outdoor Corporation — a US shoe company — over ...

Australian footwear brand Ugg Since 1974 is changing its name overseas after a nearly decade-long legal battle with Deckers ...

It’s extremely hard to fight a lawsuit against a multi-billion dollar company, especially as a family-owned, Australian-made ...

Australian shoe brand Ugg is forced to change its name after it lost a legal battle with the US company that holds the ...

UGG and UGG Since 1974 are two different brands selling nearly identical shoes under very similar names.

The brand will have to drop 'UGG' from the 'UGG Since 1974' name after Deckers Outdoor Corporation bought the rights from Australian entrepreneur Brian Smith. Mr Smith registered the name in the ...