According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

The city of Dallas and a streetwear brand are duking it out over who can lay claim to the distinctive ‘D’ logo. Dallas is prepared to spend big to protect its logo. In fact, the Dallas City Council ...

Called the “Plane de Lis,” the new mark is packed full of winks to the city of New Orleans and the airport itself. As the ...

They say beauty is in the eye of the beholder, but it helps if the object of your gaze is symmetrical. Studies show humans associate symmetry with attractivenes ...

The Madison Metropolitan School District is in the process of updating mascot logos for its four largest public high schools, ...

The Madison Metropolitan School District is in the process of updating mascot logos for its four largest public high schools, ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

TOKYO, February 05, 2024--Shiseido Company, Limited (The Prime Market of the Tokyo Stock Exchange: 4911) ("Shiseido", "Company") today announced that its subsidiary, Shiseido Americas Corporation ...

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“We are thrilled to welcome Ed, an experienced business leader and talent developer, to the Shiseido Americas team. With his robust track record of driving strategic growth across luxury beauty brands ...

The Walmart “spark” (the yellow sunburst logo) also received a little makeover. Emphasis on little. The company says it now “exudes the energy of Walmart and remains a beacon that guides ...