For Brody Associates, creating a brand identity for Shiseido was akin to developing a new language. Since it was founded 150 years ago, Shiseido has pioneered a unique approach to beauty, encouraging ...

As previously reported by WWD in July, Shiseido was said to be pursuing skin care brand OSEA and was close to signing a deal, ...

Shiseido has developed 4MSK/fluid penetration technology, which enhances the penetration of the J-beauty brand’s brightening ...

As competition with South Korean companies and low-cost alternatives heats up, Shiseido can compete by focusing on its products' value beyond just price, said President Kentaro Fujiwara, who also ...

SVP Web3/Metaverse at Shiseido Americas, shares her journey from fashion to PR and marketing, becoming an early participant of online communities and influencer marketing. She delves into brands ...

When Shiseido's Global CEO Masahiko Uotani took over as the first external CEO the Japanese beauty brand had ever hired, he received more than 700 messages from Japan's top politicians, businesspeople ...

Cosmetics giant Shiseido Co. is relocating its production facilities back to Japan in seeking to win customers with a “made-in-Japan” brand. “What is important for business is brand values ...