For Brody Associates, creating a brand identity for Shiseido was akin to developing a new language. Since it was founded 150 years ago, Shiseido has pioneered a unique approach to beauty, encouraging ...

As previously reported by WWD in July, Shiseido was said to be pursuing skin care brand OSEA and was close to signing a deal, ...

Shiseido has developed 4MSK/fluid penetration technology, which enhances the penetration of the J-beauty brand’s brightening ...

Cosmetics giant Shiseido Co. is relocating its production facilities back to Japan in seeking to win customers with a “made-in-Japan” brand. “What is important for business is brand values ...

When Shiseido's Global CEO Masahiko Uotani took over as the first external CEO the Japanese beauty brand had ever hired, he received more than 700 messages from Japan's top politicians, businesspeople ...

As competition with South Korean companies and low-cost alternatives heats up, Shiseido can compete by focusing on its products' value beyond just price, said President Kentaro Fujiwara, who also ...

Shiseido has launched a new, refillable anti-aging serum. Ultimune Power Infusing Serum is said to ‘ignite the skin’s regenerative power’ thanks to patented key ingredient, Power Fermented Camellia+.

Estee Lauder and Shiseido Nivea's product only outperformed by the Gongjinhyang Intensive Nutritive Eye Cream from Korean brand the History of Whoo Some affordable anti-wrinkle eye creams have ...

SVP Web3/Metaverse at Shiseido Americas, shares her journey from fashion to PR and marketing, becoming an early participant of online communities and influencer marketing. She delves into brands ...