ICYMI Shiseido is one of the top-tier J-skincare brands that beauty gurus, TikTokers, and industry insiders can't get enough of - especially regarding their SPF products. They're loved for their ...

When Uotani took over, the Japanese beauty market was declining, Shiseido had posted six years of declines and the company didn't play in key fastest-growing sectors. In the ensuing decade ...

Since it was founded 150 years ago, Shiseido has pioneered a unique approach to beauty, encouraging diversity through inclusive campaigns and offering products that are as equally grounded in nature ...

Shiseido has developed 4MSK/fluid penetration technology, which enhances the penetration of the J-beauty brand’s brightening ...

Cosmetics giant Shiseido Co. is relocating its production facilities back to Japan in seeking to win customers with a “made-in-Japan” brand. “What is important for business is brand values ...

Shiseido has launched a new, refillable anti-aging serum. Ultimune Power Infusing Serum is said to ‘ignite the skin’s regenerative power’ thanks to patented key ingredient, Power Fermented Camellia+.

Dina Fierro, SVP Web3/Metaverse at Shiseido Americas, shares her journey from fashion to PR and marketing, becoming an early participant of online communities and influencer marketing. She delves ...