Letter from the editor: Madwell and Ad Age’s A-List
Following multiple reports and confirmation from agency leadership, Ad Age has learned that Madwell is facing significant ...
Campaign Asia4d
Why the adtech ecosystem continues to struggle with consumer data
Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...
Bizcommunity on MSN4d
Advertisers will now be able to measure carbon impact with Google's new tool
To assist advertisers in measuring and managing their carbon emissions more effectively, Google has introduced Carbon ...
Google Analytics adds percentages in reports, issue notifications
Google Analytics' is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking ...
Google unveils asset testing for Performance Max retail campaigns
Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...
ExchangeWire5d
Adnami Releases Data-Driven White Paper: "It's all about attention"
Thomas From, chief product officer at Adnami, shares “Attention metrics are one of the most effective ways to quantify and ...
Business Wire6d
TV Outcomes Report: Women’s Sports Ad Impact Spikes 56% Annually as Retailers Lead Most Effective Advertisers
TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...
hcamag.com18d
Job ads for HR, recruitment roles rise in Australia: report
Ad volumes for HR and Recruitment roles went up in January as part of Australia's biggest increase in job ads in over three years, according to the latest employment report from SEEK. The ...
The Hollywood Reporter19d
Max Pulls CNN and Sports From Ad Tier in Streaming Pivot
Warner Bros. Discovery has halted plans to launch a $10 paywall for its B/R Sports tier, while also pulling sports and news content from the Max ad tier starting March 30. By Etan Vlessing Canada ...