Letter from the editor: Madwell and Ad Age’s A-List
Following multiple reports and confirmation from agency leadership, Ad Age has learned that Madwell is facing significant ...
Coca-Cola Co. moves North America media business from WPP to Publicis
Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...
Copilots And Autonomous Agents: The Future Of Digital Advertising
In the contextual advertising space, agents are poised to go far beyond identifying keywords. They will not only optimize ads ...
Campaign Asia4d
Why the adtech ecosystem continues to struggle with consumer data
Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...
Bizcommunity on MSN4d
Advertisers will now be able to measure carbon impact with Google's new tool
To assist advertisers in measuring and managing their carbon emissions more effectively, Google has introduced Carbon ...
Google Analytics adds percentages in reports, issue notifications
Google Analytics' is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking ...
ExchangeWire5d
Adnami Releases Data-Driven White Paper: "It's all about attention"
Thomas From, chief product officer at Adnami, shares “Attention metrics are one of the most effective ways to quantify and ...
Business Wire6d
TV Outcomes Report: Women’s Sports Ad Impact Spikes 56% Annually as Retailers Lead Most Effective Advertisers
TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...
Campaign Asia6d
Recently launched Google Ads tool to help advertisers monitor carbon emissions
Google has introduced a carbon emissions calculator for advertisers on Google Ads. The tool provides advertisers with first-party data reports on the carbon emissions of campaigns run via Google Ads.