Following multiple reports and confirmation from agency leadership, Ad Age has learned that Madwell is facing significant ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...

To assist advertisers in measuring and managing their carbon emissions more effectively, Google has introduced Carbon ...

Google Analytics' is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Thomas From, chief product officer at Adnami, shares “Attention metrics are one of the most effective ways to quantify and ...

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...

Google has introduced a carbon emissions calculator for advertisers on Google Ads. The tool provides advertisers with first-party data reports on the carbon emissions of campaigns run via Google Ads.

Various companies that run TikTok Ads campaigns report different numbers for CPM, based on the performance of their ads targeted to various audiences located in different geographies. For example, ...

We have collected data and statistics on Twitter. Read on below to find out more. Want to dive deeper? Check out the social app report. Want to learn more about the most popular social apps? Our ...

Dentsu’s latest Ad Spend Report projects ad spend to grow 5.8% in 2025 across Asia Pacific region, surpassing both global GDP and ad spend projections. This marks a slight acceleration from the 5.4% ...