A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

Apple may be considering introducing ads to its Maps app, according to a report by Apple analyst Mark Gurman of Bloomberg News. According to Gurman, the tech giant is revisiting an idea initially ...

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...

Despite a 58% jump since 2020, print ad growth flatlines at just 1% in 2024—TAM report signals industry slowdown. Print advertising maintained its position in 2024, witnessing a 58% increase in ...

Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...

That’s a 39% increase in spending compared to 2020, though the number of ads decreased 4%. The report attributes this dynamic to increased costs of digital advertisements. ATRA notes that pizza ...

According to the complainant, the “misleading” ad is shown so that more people buy the combo of pan masala and the tobacco pouch Shah Rukh Khan, Ajay Devgn and Tiger Shroff have been served ...

Following multiple reports and confirmation from agency leadership, Ad Age has learned that Madwell is facing significant ...

Some of the findings: 40% of people classified as “homeowners” were renters. When Adlook targeted “women 18 to 24,” only 18% ...

Ad volumes for HR and Recruitment roles went up in January as part of Australia's biggest increase in job ads in over three years, according to the latest employment report from SEEK. The ...

Google released a project called Carbon Footprint for Google Ads, available beginning Tuesday by request to select ...

A new report by EDO found TV advertisers spent $244 million on women's sports in 2024, a year-over-year increase of 139%. Basketball, soccer and tennis were among the top sports for ad engagement.