Kennedy Jr. is a longtime critic of pharmaceutical companies running commercials on television. Now that he's been appointed ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

A potential ban would mean billions of advertising dollars going elsewhere. "If pharmaceutical ads are banned on TV, it's unlikely we'll see drug manufacturers cut marketing budgets wholesale ...

Pharma brands achieved the most impressions from ABC and saw a year-over-year increase in impressions from cable channels like Fox News, CNN and MSNBC.

The third-place slot marked another return to form. Novo Nordisk’s Wegovy reclaimed the seat it held in December, backed by ...

BISMARCK, N.D. (AP) — A group backed by Elon Musk is running ads targeting conservative Republican legislators in several ...

SAN DIEGO (AP) — SAN DIEGO (AP) — Atyr Pharma Inc. (ATYR) on Thursday reported a loss of $15 million in its fourth quarter. The San Diego-based company said it had a loss of 18 cents per share.

Pharma companies are still spending billions of dollars a year on TV advertising in the US – but many of the industry’s media strategies are based on assumptions from traditional, linear TV ...