Google Ads is designed to work for Google. Here’s how to outsmart deceptive defaults, resist platform nudges, and optimize smarter.

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OpenAI’s next major AI model, GPT-4.5, is highly persuasive, according to the results of OpenAI’s internal benchmark evaluations. It’s particularly good at convincing another AI to give it cash.

more general marketing activities also aid advertising. For example, insights from market research help create better-targeted, more persuasive ads. And customer data helps deliver those ads to ...

OpenAI says that it won’t bring the AI model powering deep research, its in-depth research tool, to its developer API while it figures out how to better assess the risks of AI convincing people ...

Scatena & Rosner Films is rolling out Grammy and Tony winner Jhett Tolentino‘s film directorial debut “Asian Persuasion” across North American theaters, with a digital/VOD bow to follow.

Evidence from Meta’s Ad Library indicates the fossil fuel ad campaign was managed by One Persuasion Inc. — a PR firm with well-known ties to the Conservative Party of Canada, Pierre Poilievre and the ...

A spokesperson for Common Cause, which has been a detractor of Musk, confirmed to USA TODAY that the Post backed out of the ad. The Washington, D.C.-based paper signed a $115,000 agreement with ...

Independent tests conducted by in-house Cybernews experts are the foundation of our comprehensive ad blockers’ reviews. We combine in-house and external tests to gather empirical evidence and assess ...

Department of Homeland Security (DHS) Secretary Kristi Noem unveiled a multimillion-dollar ad campaign warning immigrants in the U.S. illegally to either self-deport or risk being deported and not ...

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