The acquisition of the Israeli firm comes as major technology platforms race to embed shopping into AI experiences.
PYPL agreed to acquire Cymbio to expand agentic commerce, enabling multichannel selling across AI-driven platforms.
American payments giant PayPal has acquired retail technology start-up Cymbio as it looks to bolster its AI capabilities.
PayPal to acquire Cymbio as it expands agentic commerce services for merchants selling through AI-powered shopping platforms.
PayPal (NASDAQ:PYPL) stock has declined 39% over the past year, reflecting investor worries about its competitive position as payment alternatives like Apple (NASDAQ:AAPL) Pay and Stripe proliferate.
The acquisition will improve how clients can use agentic artificial intelligence to attract and reel in consumers.
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