Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

Nike dropped three new soccer cleats last week, spotlighting six international soccer stars in another push into the women's ...

Michigan athletic director Warde Manuel, a former Michigan football player and athletic department administrator, has been in ...

CJ Sadler has been making waves in the recruiting world, showcasing his immense talent at the Nike Next Ones event this past ...

Kendrick Lamar’s Apple Music Super Bowl Halftime Show was more than just a musical spectacle—it was a statement. While the ...

It is a progression of the messy post-2021 world of athlete compensation. But how exactly are contracts structured? Nothing in college sports is uniform, and even player compensation structures will ...

The longest college football season in history is over ... the Rose Bowl and it was clear which was the better of the two teams when it mattered the most. Nike U is still looking for the illusive ...

Caitlin Clark is working on her Nike signature shoe and logo design, Nike CEO Elliott Hill said in a video interview with Fortune.com. Hill said in the video that Clark was at Nike headquarters ...

The idea of offering a degree in sports has gained momentum now that college athletes can be paid. Now Nike is joining some ... in the way it could if a star football player misses games.

Educators are increasingly backing a degree in sports, especially now that college athletes can earn money, according to The New York Times. Nike supports a proposal for a minor or major in ...

Nike (NKE) ended the recent trading session at $73.57, demonstrating a -0.97% swing from the preceding day's closing price. This move lagged the S&P 500's daily loss of 0.29%. Meanwhile, the Dow ...