Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

Nike dropped three new soccer cleats last week, spotlighting six international soccer stars in another push into the women's ...

Michigan athletic director Warde Manuel, a former Michigan football player and athletic department administrator, has been in ...

Nike released its first Super Bowl commercial in 27 years on Sunday, and it garnered mixed reviews. The ad featured nine of the sportswear giant’s signed female athletes. They responded to ...

Maryland football fans are eagerly anticipating the future of their program, as two top Terrapin targets recently squared off at Nike’s Next Ones event before t ...

It is a progression of the messy post-2021 world of athlete compensation. But how exactly are contracts structured? Nothing in college sports is uniform, and even player compensation structures will ...

Caitlin Clark is working on her Nike signature shoe and logo design, Nike CEO Elliott Hill said in a video interview with Fortune.com. Hill said in the video that Clark was at Nike headquarters ...

The idea of offering a degree in sports has gained momentum now that college athletes can be paid. Now Nike is joining some ... in the way it could if a star football player misses games.

Nike (NKE) ended the recent trading session at $73.57, demonstrating a -0.97% swing from the preceding day's closing price. This move lagged the S&P 500's daily loss of 0.29%. Meanwhile, the Dow ...

In this exclusive interview with Fortune, Nike's newly appointed CEO Elliott Hill shares his vision for the iconic sportswear brand's future. From intern to chief executive, Hill's 30+ year ...