Native advertising is an ad format that is delivered within the natural flow of content. An example of native advertising is in-image ads, an ad format that GumGum pioneered in 2008.

Native advertising. Most of us have seen it. Some of us do it. What is it? Quite simply, it is advertising that is perceived and experienced quite like the content around it. For example, native ...

An article about native advertising has to include at least one BuzzFeed example. The publisher is pretty much building its revenue model around native placements like Nestea's "19 Things Every Garden ...

“Native advertising”—ads that may blur the distinction between advertising and editorial, video or other content—has been a hot topic in recent years for both marketers and regulators. It ...

The Native Advertising Principles will require advertisers to provide consumers with a prominently visible cue so they immediately know the content is paid-for advertising – for example, these ...

A good example of this is represented by the broad range of native advertising we all encounter every day via 'in-stream' advertising, the marketing messages that appear in the stream of content ...

The FTC also issued Native Advertising: A Guide for Businesses, which lists examples of when businesses should disclose content as native advertising.

Native advertising is a fast-growing area. However, common misconceptions are preventing marketers from exploiting this opportunity to the full. Here, Taboola’s UK country manager Dan Ginns ...

One recent example of this is the rise of native advertising. This game-changing approach to promotion offers a number of benefits that can elevate a brand's online presence.

This article describes three different formats: infomercials, advertorials, and native advertising. The three types have similarities among them and some ...