Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.

Learn what is native advertising and how it can help you enhance your brand visibility and credibility in highly cost-effective ways.

Titled Fake Friends and Sponsored Ads: The Risks of Advertising in Conversational Search, the paper, comes from Jacob Erickson, Visiting Assistant Professor of Computer Science at New York’s Vassar ...

Here’s the $2,000 fully AI-generated ad that aired during the NBA Finals It apparently took just days to make using Google’s new text-to-video generator, Veo 3.