Today, Kana has announced $15 million in seed funding to help marketing teams harness agentic AI with their own data to ignite growth and unlock new efficiencies across their entire operation. Kana’s ...

Many companies treat martech implementation like crossing a finish line. The project launches, everyone claps, champagne corks pop, and then the system slowly decays into chaos. Six months later, ...

COLUMBIA, Md.--(BUSINESS WIRE)--Altairzen, the MarTech Service Provider (MSPs) company, is introducing a new framework for updating and managing marketing operations for businesses around the world.

Altairzen, the MarTech Service Provider (MSPs) company, is introducing a new framework for updating and managing marketing operations for businesses around the world. Altairzen created the MarTech ...

Cryptocurrency marketing has grown so rapidly that marketing hype is not a determinant; regulatory pressure, platform responsibility, and user expectations now shape the marketing process. In 2026, ...

Stensul today released the 2026 MarTech Outlook, a new proprietary research report indicating that 2026 will be a growth year for marketing technology budgets and a turning point for AI adoption. The ...

AiOpti Media, LLC (AiOpti), a data, media, and measurement platform, has been named by MarTech Outlook as the 2025 Top AI-Powered Marketing Attribution Platform, recognizing its innovation, ...

Unless you’ve been living on a desert island with no Wi-Fi, you know that in 2025 marketing was dominated by talk of AI. So instead of more predictions about generative or agentic AI, let’s look at ...

Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that ...

Most revenue operations and marketing operations leaders try to shield the C-suite from implementation messiness. You want to avoid red tape, move faster, and not ask for permission every time ...

Years of investment haven’t delivered the transformation marketers expected. AI is forcing teams to confront the gaps holding martech back. Despite the significant investment poured into martech, most ...