From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Google Analytics' is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking ...

Search Engine Land » PPC » Google Ads stop running for some advertisers Chat with SearchBot Please note that your conversations will be recorded. Some advertisers noticed their ads weren’t ...

and search in its earnings reports. Google also uses Chrome’s browsing history to help target ads. Last September, Google very quietly added its Gemini AI into Chrome, letting users access it by ...

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover of the platform, resulting in a 59% drop in ad spend ... The report ...

Reports Q4 revenue $153M vs. $134.3M last year. “We achieved 14% revenue growth in the fourth quarter with double-digit gains across our optimization, measurement, and publisher businesses ...

Google told staffers in its "People Operations" and cloud organizations this week that it plans to cut employees as part of internal reorganizations, CNBC has learned. The company will offer a ...

The report, which reviews the economic ... yet the CAG found that several ads served no justifiable government purpose. Moreover, payments totalling Rs 57.90 crores were released between 2020 ...

Various companies that run TikTok Ads campaigns report different numbers for CPM ... on par with Meta Ads and Google Ads. When it comes to reaching Gen Z age group, TikTok Ads provides superior ...