MM&M

Script lift is 32% higher in trigger-based messaging, Doceree point-of-care study finds

Point-of-care (POC) channels drive three times as much script generation compared to other online channels, according to Doceree’s latest annual report released this week. The 2022 edition of Doceree ...
MM&M

Study: Populus affirms link between script lift and telehealth

Script lift is the ultimate goal for many pharma marketing campaigns, but definitively tracking it often proves elusive. Populus Media, however, believes it has made gains in boosting script lift in ...
Seeking Alpha

OptimizeRx Demonstrates Measurable Script Lift for a Major Depressive Disorder Brand Targeting Physicians of Hard-to-Reach Patients

WALTHAM, Mass., July 15, 2024 (GLOBE NEWSWIRE) -- OptimizeRx Corp (OPRX). (the “Company”) (Nasdaq: OPRX), a leading provider of healthcare technology solutions helping life sciences companies reach ...