This lightweight moisturizer is a dream for sensitive, dry, and combo skin that craves hydration without grease. With ...

Join Josh and Ollie from Korean Englishman as they dive into the world of K-beauty and K-fashion at Seoul Fashion Week, with ...

Korean skincare is known for its use of innovative and barrier-supporting ingredients. Our deputy editor curated the very ...

Western markets are heavily tapping into South Asian beauty as it makes its way into the retail mainstream, but what sets ...

In the last decade or so, Korean beauty – also known as K-beauty – has evolved from dinner party conversation among beauty insiders to a worldwide phenomenon, transforming Western beauty practices ...

SEOUL – Beauty retail giant CJ Olive Young said on Nov 19 it will open its first US store in Pasadena, California, by May 2026, marking its long-anticipated entry into the world’s largest cosmetics ...

SEOUL – Nearly every facet of Korean culture seems to have gone global, from K-pop to K-drama to K-food. Now, K-beauty is taking its turn in the spotlight. Perfect Glow takes it to the streets of ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Korean beauty has, in many ways, set the stage for how we approach skin care. The ...

If there’s one thing K-beauty has mastered, it’s the art of an effortless glow—whether that’s glass skin, luminous under eyes, or glossy lips. Known for their glassy sheen, nourishing formulas, and ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United States. But so are many of its competitors. Korean brands are reaching a ...

Viral discourse around skin bleaching has ensued on TikTok. Consumers have been discussing everything from promoting hydroquinone in facials to bleaching creams turning the skin yellow. Black women ...

A 24-fold spike in fake K-beauty imports has left Korean brands facing over 22 billion won in damages A wave of counterfeit Korean beauty products is sweeping across global markets, with knockoffs so ...