In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...

Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign ...

Learn how to optimize Google Ads with Performance Max and enhance your advertising strategy for better results.

In its fiscal year 2024, AppLovin’s net income skyrocketed to a mind-boggling $1.58 billion. That’s up 343 percent from 2023, ...

Google Ads is designed to work for Google. Here’s how to outsmart deceptive defaults, resist platform nudges, and optimize smarter.

You don't always have to. You may not realize it, but how you are watching the videos on YouTube matters as much as what ...

Google enforces YouTube's adblocker ban, slowing video playback until users disable them or switch to Premium.

For those who choose to bypass the benefits of working with an experienced advisor, Google Flights allows users to quickly ...

Last year, the browser extension Honey got caught up in controversy over how it took affiliate revenue away from creators.

Based on its product marketing for agentic AI, Google seems to grasp the need to speak to solving business problems rather than trotting out platitudes about AI.

Google has introduced a carbon emissions calculator for advertisers on Google Ads. The tool provides advertisers with ...