Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Google launched the beta version of DV360 API v4 alongside new v3 features, including mandatory optimization objectives.

The New York Times is now allowing its product and editorial teams to use AI tools, which might one day write social copy, ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...