From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen ...
Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...
Google may be bringing channel reporting to the Performance Max campaigns. I spotted this via Kirk Williams who posted a ...
Zagorski pointed to DV’s supply-side partnerships with Index Exchange, Criteo and Google Ad Manager, as well as an increase in demand from retail media platforms. Zagorski also played up social ...
You can submit your new work here. Once the most advertised whiskey in the world, Green River is making a historic return to national advertising after more than a century. The campaign introduces ...
CTGT, a startup focused on helping enterprise clients train and deploy machine learning models at lower cost, has raised $7.2 million in a funding round led by Gradient Ventures, Google's AI ...
Goals from Tyrese Shade, Niall Maher and Ludwig Francillette saw Eastleigh cruise to a convincing 3-0 win over Dagenham & Redbridge at Silverlake Stadium. After a quiet start to the game, nine minutes ...
Add articles to your saved list and come back to them any time. The Australian sharemarket started the week firmly in the red as energy and banking stocks weighed heavily on the index. The S&P/ASX ...
SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments in Google Ads for 2025. With artificial intelligence-driven automation, ...